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What do our customers think?



Discover our Research & Insights

1 Better Ingredients

What are those ingredients?

1 Better Ingredients
  • Most European formula’s main protein source is lactose (composed of whey and casein).
  • Since cow’s lactose has less whey than breastmilk, whey is added to make the formula closer to breastmilk.
2. Carbohydrate
  • Typically lactose is the only carbohydrate necessaryMany European formulas stick with this rule!
  • If other carbohydrates are necessary, the BAD carbohydrates such as corn syrup solids, glucose syrup solids, sucrose, sugar, brown rice syrup are avoided
3. Fat
  • Typically the vegetable oils (palm oil, coconut oil, sunflower oil)
  • Many American formulas have hidden soy in this list of their ingredients - making it seem like “soy oil” is nothing to be concerned about.

2 Demeter Quality

Demeter quality sets European formula apart. This is organic++ which means the farms are fully organic and the environment is being well taken care of. Watch this short video for more:

In Summary:
  • Biodynamic = Organic farming using self-sustaining farming methods throughout the entire farming system.
  • NO GMO’s
  • Composting & Water Conservation are used
  • 10% of farm is dedicated to biodiversity
  • Demeter started in 1928 in Europe and is MOST recognized brands in Europe
  • Growing healthiest, most sustainable farm possible to grow the most nutritious food!

3 Soy Free Options

Unlike the formulas on the shelf in America, there are options of European formula that have ZERO additional soy added to their formula! Some options include Holle formulas, Lebenswert formulas, Loulouka formulas, HiPP Germany Stage One, and HiPP Dutch Stage 2 to name a few!

Why does this matter? Read our article all about the dangerous effects of soy on children.

4 No Synthetic Nutrients

Synthetic nutrients include lutein, lycopene, taurine, L-carnitine, and L-methionine. Many of these substances are toxic themselves or processed with toxic solvents.

  • These are banned in Europe, but are still commonly found in many American formulas.

5 Extra Healthy

Probiotics
  • Supplements or enhanced foods that contain living microorganisms.
  • “Friendly” bacteria can change the bacteria balance in the body.
  • Example: HiPP formula contains Lactobacillus fermentum hereditum
Prebiotics
  • Supplements or foods that contain an ingredient that can’t be digested normally
  • Stimulate the growth of friendly bacteria, acting as food for the bacteria.
  • Examples: Compounds like oligosaccharides that are found in human breast milk or infant formula
Why are they good?
  • A summary report in the journal Pediatrics in 2010 found that randomized clinical trials show probiotics are somewhat effective in supporting gastrointestinal wellness in healthy children.
  • Probiotics may help ease gastrointestinal issues and colic. For example, an Italian study reported in JAMA Pediatrics in 2014 that babies fed a probiotic supplement from birth emptied their bowels more, had less spit-up, and had less colicky crying at 3 months than those on a placebo.
  • Prebiotics may help support skin health in otherwise healthy babies, according to the Pediatrics report.
★ Reviews

Let customers speak for us

891 reviews
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Excellent product

We are very happy with the LouLouka formula. We supplement breastmilk with formula when my supply is low. Our son, who is 8 months old, loves the taste and digests it very well. We rarely get a spit up after drinking a bottle of this. I really like that I can trust the ingredients in this formula to be organic and high quality. I also like that it includes DHA in its contents.

Great formula

Baby loves it and have no issues with spit up or refusing the bottle.

Amazing!

This formula seriously saved us… My son is a reflux baby and throws up constantly all day. We tried the Enfamil gentle ease as well as another organics brand and neither seemed to help. We got him on an infant probiotic and this formula and he is a completely different baby! He still has spit up don’t get me wrong but his body does so much better with this! So thankful!

Our son seems like he feels good finally!

Our son has been way less fussy and actually enjoys this formula! Way less spit up and a happier baby! If your doctor recommends mixing it with breast milk (if your baby is trying to gain weight like ours needed to) use WAY less formula in the breast milk bottle otherwise it will not be able to get through the bottle lol and it will be harder for baby to process. But if you're just using water then the 1 scoop per oz seems to be just right.
After so much trouble with American made formulas, we're so happy we found HiPP and to see our son feeling better.

He does seem hungrier faster with it, BUT he is also growing a lot and he's always been a hungry baby lol. So worth it to see how much better he feels! He is 5 weeks now and 1 box lasted us about 2 weeks. He just started averaging about 3.5-4oz each feed & that's usually even after breastfeeding. Like I said..hungry little guy lol

Great Customer Service

Thanks for the great formula. My son absolutely loves it. You guys have great customer service.