Not all infant nutrition is equal. When breastmilk is not an option or there is a need for supplementing, choosing a baby formula that is clean, pure, and organic will set a proper foundation for a lifetime of health.

Jovie not only understands how essential it is to provide families with one of the best choices of organic, wholesome nutrition, but does so in a way that protects the goats and the planet that your baby formula is sourced from.

In this guide we will look at all you need to know about Jovie baby formula and what sets this European goat formula apart from other A2 formulas on the market.

1. Jovie Formula: History
2. Jovie Baby Formula
3. Jovie Formula Ingredients 
4. Goat Milk Options
5. Jovie Goat Milk Formula

Jovie is a relatively new brand that hit the European baby formula market in 2018. Jovie was conceptualized by a team of baby formula experts that have a very long history in the goat milk infant formula industry.

A key part of the now Jovie baby formula team started the Netherlands brand Kabrita baby formulas and made a successful introduction to the goat milk formula scene.

Shortly after, the now Jovie team left the Kabrita brand and started their own company to develop what they call "the next level goat" - Jovie baby formulas.

The Jovie team has a true desire to bring clean, organic, and full cream goat milk filled with all the essential vitamins and minerals and without palm oil, soy, or maltodextrin.

Perhaps the most important decision of Jovie was to make organic goat milk the star and the first ingredient to make it as close to nature as possible.

The best standards and quality ingredients are the hallmark of European baby formulas; Jovie meets and even exceeds these expectations.

Providing the best in infant nutrition means adhering to stringent organic regulations. Baby formula producers in Europe can only use the EU organic label when the product contains 95 percent organic agricultural products.

Being labeled as organic baby formula is not an easy task as currently the EU has only 8 percent of its farmland approved for organic production.

The EU’s organic certification that Jovie baby formula has been given is more comprehensive and regulated than the U.S. FDA regulated organic program.

The most striking difference between American standards is that the EU organic label must be accompanied by the farm’s location and animal welfare ideals are included as part of the regulations.

The makers of Jovie European baby formula follow organic farming methods that are comprehensive and eco-friendly.

From soil care all the way to production, Jovie farmers are proud to say that they take into account every aspect of health and husbandry of the animals, as well as economic and long term social aspects of farming.

To achieve EU organic certification, Jovie baby formulas undergo multiple quality checks before distribution to ensure the following requirements are met:

✓ No GMOs used in production or manufacturing

✓ No hormones or steroids used on animals

✓ Antibiotics are only used to keep animals healthy

✓ Minimum of 95% of organic ingredients

✓ Goats are fed a 100% organic grass diet

✓ Multiple quality checks from soil to production

✓ No preservatives or synthetics are added at any point of the process

Setting the bar above the standard in the baby formula industry, Jovie infant formula has organic goats’ milk as their number one ingredient.

Jovie goat milk is specially designed for little one’s with sensitive tummies. Providing critical nutrients similar to breast milk, goat’s milk formula is a great alternative to cow's milk formula.

When choosing an infant formula that closely matches the digestibility and nutrient value of breastmilk it is important to start with the right milk.

Often parents and caregivers believe that this should be cow’s milk due to its widespread availability.

Unfortunately, it is now well recognized amongst families and health professionals that cow milk formulations can pose digestive and physical comfort for many infants. With this in mind, Jovie chooses goat milk to serve as the ideal base for infant formula.

Jovie proudly uses full organic goat milk to closely mimic the nutrition received by breastfeeding. Breast-fed infants receive 50% of their caloric intake from fat.

Jovie includes as much goat milk fat as possible because of the benefits of the whole goat milk. This is an important distinction over other European and American goat milk baby formulas that include defatted or skimmed milk ingredients that have the milk fats removed.

Goat milk is naturally A2. This simply means that Jovie goat milk formula is casein-free.

Being free of the protein chain casein is important because when A1 milk from cows is digested, it releases an inflammatory peptide called BCM-7 which can be easily absorbed then passes into the blood and circulates throughout the entire body.

Strong evidence both scientific and expressed by parents have linked bovine BCM-7 to several health conditions.

It is wonderful news that Jovie goat milk formula is naturally A2 and has a high degree of short and medium chain triglycerides (MCTs), which increases the overall digestibility and the absorbability of the full fat milk.

Milk curds can cause an upset stomach, but goats’ milk often contains softer and smaller curds, meaning it is easier to digest for infants. Many parents find using goats’ milk helps minimize sensitive digestive issues such as reflux.

Another natural benefit to using full fat goat milk is the additional elevated levels of long chain polyunsaturated fatty acids including DHA & AA (Omega 6).

DHA and AA have a role in brain development and make a difference in a child's IQ and reasoning down the line.

With the higher levels of brain developing fatty acids in Jovie goat milk formulas they are able to leave out controversial ingredients such as palm oil and coconut oil that other European and American baby formulas use to add the necessary levels needed for brain development.

Jovie strongly believes that offering a goat milk formula with organic clean ingredients is an important part of cultivating a lifetime of health for your little one.

By using full fat goat milk, Jovie is able to offer organic natural energy and leave out unnecessary ingredients such as maltodextrin, which has no nutritional value.

Micronutrients are critical to your body's overall health and well-being. The amount of ingested nutrients that is absorbed and available to the body for systems such as growth and repair and development is known as 'bioavailability.’

A natural benefit of using full fat goats milk is the bioavailability of vitamins and minerals which are richer than the vitamins and minerals found in cow milk-based baby formulas.

Jovie goat milk formula contains highly bioavailable nutrients such as calcium, phosphorus, potassium, vitamin A, and copper, among other important vitamins and minerals.

Minerals are critical to the body’s well-being. In their natural inorganic form, minerals are often poorly absorbed by the body across the intestinal wall.

This is why the human body attempts to convert the mineral to an organic or biological compound. This process is known as chelation. However, this natural chelation process is complicated and often not optimally functional, which could result in lower mineral absorption.

To aid in this process, minerals such as iron and zinc are added to Jovie goat milk formula in chelated form to offer better bioavailability.

Chelated minerals offer better bioavailability, meaning they are easily absorbed and assimilated into the cells and tissues of the body – especially compared with minerals that are in their inorganic forms and therefore not chelated.

For the first time in European goat milk formulas we see galacto-oligosaccharides (GOS) added directly to the formula, which is a dietary fiber that promotes the growth of beneficial bacteria. Many parents add GOS to their baby’s diet to help with constipation, making the already added GOS in the formula one less step for parents to worry about.

Found naturally in breastmilk, GOS are important prebiotic fibre promoting the growth of the beneficial bacteria, like bifidobacteria, in the large intestine and may positively influence the development of the immune system.

Recently, the scientific world has been paying special attention to 'human milk oligosaccharides' (HMOs). HMOs are very special types of prebiotics found in human milk.

A beautiful benefit of Jovie goat milk formula is that the full fat goat's milk naturally contains a few types of HMOs.

Jovie continues to raise the bar when it comes to growth and development by offering folic acid.

Folate is well known for preventing neural tube defects (NTDs) in pregnancy and plays an important part in helping tissues grow and cells work.

In Jovie goat milk formulas, folate works with vitamin B12 and vitamin C to help the body break down, use, and create new proteins which aid in the process to form red blood cells.

It helps produce DNA, the building block of the human body, which carries genetic information. Folate is also required for enhancing mood.

Jovie’s impressive folate choice has a big role in development.  

Jovie goat milk stage 1 is certified organic and contains all nutrients required by European infant formula standards. You can confidently feed your baby the highest stand of baby formula from birth.

Jovie provides full cream goat milk goodness that is easy on your newborn delicate system while providing all the organic nutrition needed for the daily changes you baby goes through in the first months of life.

Jovie goat milk stage 2 is certified organic and contains all the beneficial nutrients found by choosing full cream organic goat milk as the no. 1 ingredient.

Complete nutrition for your baby from 6 months of age, Jovie organic goat milk stage 2 is specifically designed to be a perfect complaint as you start the introduction of basic fruits and vegetables to your little one’s diet.

Jovie goat milk stage 3 provides full fat goat milk goodness for those busy toddler years.

Growing up requires a lot of energy. Your toddlers’ nutritional needs are different from those of a baby. During these years it can be difficult to make sure they are getting the proper nutrition.

Jovie goat milk stage 3 has carefully selected ingredients so growing toddlers exactly what they need.

Jovie Goat toddler milk can be used from 12 months onwards when little ones require extra and is the perfect complement to the continued introduction of a varied and balanced diet.

The major ingredient of Jovie Goat formulas is full cream goat milk. This special ingredient locks in as many natural goat milk benefits as possible.

Jovie full fat goat milk offers healthy fat benefits, easy to digest protein, fancy micronutrients and is the perfect option for little ones that have a cow milk intolerance and protein sensitives.

My Organic Company is excited to be among the first to offer this leader in European goat milk based formulas.