HiPP Dutch Goat VS. Jovie Goat: A Comparison Guide

Written by Renee    Published on 06/09/24     Read Time  10 min

HiPP Dutch Goat vs. Jovie Goat | My Organic Company

As a parent, deciding the best nutrition for your little one is crucial. Goat formula is popular for its gentle, easy-to-digest, and nutritionally close-to-breastmilk properties. But which brand is best for your baby? Let's explore. 

This comprehensive article will compare HiPP Dutch Goat and Jovie Goat Milk Formula, two popular European baby formulas. We aim to provide you with a thorough and honest review of both formulas, addressing any questions about their benefits, ingredients, advantages, and disadvantages. We are here to help you decide between these two formulas.

Feeding Baby | My Organic Company

HiPP Dutch Goat VS. Jovie Goat: Brand Reputation

We can all agree that when it comes to formula, the brand's reputation is a crucial aspect that can make or break our decision. As parents, we all want to provide the best nutrition for our little ones, and the brand's reputation can give us the assurance we need. 

Let's delve deeper into the reputations of these popular goat milk formula brands—Hipp and Jovie.

HiPP Organic Baby Formula

HiPP Organic Logo | My Organic Company

HiPP has been devoted to the well-being of children worldwide since 1899. The company produces organic nutrition in Germany, the Netherlands, and the UK. Their primary responsibility is to ensure all infants' natural and healthy development.

HiPP's organic infant formulas are of exceptional quality and produced without genetically modified raw materials. HiPP strictly adheres to the stringent regulations for organic production set by the European Union, ensuring the highest safety and quality standards.

HiPP offers a wide range of options, including organic cow's milk, goat milk formulas, and specialty formulas like HiPP HA, HiPP AR, and HiPP Comfort. These options cater to various nutritional and digestive needs, making HiPP popular among parents.

Jovie Organic Baby Formula

Jovie is a new brand in the European baby formula market. It was founded in 2018 by a team of baby formula experts with a background in the goat milk infant formula industry. Some of the key members of the now-Jovie Organic formula team were responsible for creating the Dutch brand Kabrita baby formulas, which successfully introduced goat milk formulas to the market. 

The team then left Kabrita to develop their company, Jovie, to take goat milk formula to the next level. Jovie was the first Dutch company to produce goat milk-based infant formula.

Jovie is committed to organic and holistic farming practices, ensuring its goat milk formula is free from harmful pesticides, herbicides, and GMOs. The brand's dedication to animal welfare and sustainability further enhances its reputation as a responsible and trustworthy provider of organic baby formula.

Thanks to worldwide support and feedback, Jovie offers a new cow's milk formula designed with this brand's signature simple and pure ingredients.

Jovie Goat Logo | My Organic Company

HiPP Dutch Goat VS. Jovie Goat: Brand Reputation

Let's peek at the reputations of HiPP Goat Dutch and Jovie Goat since the beginning of the brands.

HiPP Brand Reputation:

• HiPP has been dedicated to promoting the well-being of children since 1899, showcasing a long-standing commitment to child health and nutrition.

• The brand strictly adheres to the most rigorous regulations for organic production, ensuring high-quality, organic products for consumers.

HiPP offers diverse options, including organic cow’s milk, goat milk formulas, and specialty formulas. While these products are known for their high quality and nutritional value, they are priced at a premium. However, the brand's commitment to child health and nutrition and its long-standing reputation may justify the higher cost for many consumers.

Jovie Brand Reputation:

Jovie, a brand that emerged in 2018, was founded by a team of formula experts who are deeply dedicated to infant nutrition and instill confidence in their products.

• Jovie is committed to organic and holistic farming practices, emphasizing a natural and sustainable ingredient sourcing and production approach.

Jovie’s formulas, whether made with cow’s or goat’s milk, are crafted with simple and pure ingredients, a testament to the brand’s commitment to providing natural and unprocessed components.

HiPP Goat Brand vs. Jovie Brand | My Organic Company

HiPP Dutch Goat VS. Jovie Goat: Nutritional Composition

Let's compare the ingredients of Hipp and Jovie's goat milk formulas. Interestingly, despite the slight differences in their sources, both formulas have similar protein levels, carbohydrates, and fats. 

They both contain all the recommended essential vitamins and minerals, such as iron and DHA, in the appropriate quantities. They also provide prebiotic fibers called galacto-oligosaccharides (GOS) that may help a baby's gut health. 

Nutritional Composition | My Organic Company

Protein Content

When choosing the right baby formula, nothing is more important than your baby's growth and development. And at the heart of this process is protein, a crucial nutrient that demands your attention. 

HiPP Dutch Goat Milk Formula uses organic skim goat's milk as its primary protein source. 

Jovie Goat Milk Formula uses organic whole goat's milk as its primary protein source. 

By the numbers: HiPP Goat and Jovie have the same protein content.

Fats and Oils

Fats are crucial for your baby's growth, brain development, and energy needs. However, not all fats are equally beneficial, and the source of these fats matters a lot.

HiPP Dutch Goat Milk Formula uses a combination of essential oils, such as palm oil, rapeseed oil, and sunflower oil, to emulate the fatty acid composition of breast milk. These oils are transformed into a unique fat blend that provides essential long-chain polyunsaturated fatty acids critical for your baby's brain and eye development.

Jovie Goat Milk Formula takes another approach, deriving essential fats straight from organic whole goat's milk. This is supplemented with organic sunflower and rapeseed oil, ensuring a well-rounded dose of healthy fats for your baby's growth and development.

HiPP Dutch Goat VS. Jovie Goat: Nutritional Composition Comparison

Formula Comparison | My Organic Company

HiPP Dutch Goat VS. Jovie Goat: Digestive Support

One of the unique features of goat milk is the A2 milk protein, which forms soft curds and is gentle on babies' stomachs. Compared to cow's milk-based formulas, goat milk-based formulas can form smaller and softer curds, which makes them easier for babies to digest. The softer curds also reduce the likelihood of babies experiencing discomfort, colic, or constipation.

In addition, goat milk contains a high level of oligosaccharides, which are prebiotics that promote the growth of beneficial gut bacteria. These prebiotics are essential for babies as they help to strengthen their immune system and protect them from infections.

A Quick Note: Goat's milk does contain lactose, which can cause issues for those with severe lactose intolerance. However, it contains less lactose and is easier to digest than cow's milk. 


Prebiotics are gut-friendly ingredients that can support a healthy digestive system in babies. While not essential, these ingredients can help, particularly for little ones needing more assistance in this department.

Jovie Goat and HiPP Dutch Goat add GOS, the only prebiotic derived from the lactose in cow's milk. All other prebiotics originate from vegetable sources. 

HiPP Dutch Goat VS Jovie Goat: Cost

We understand that cost is often a key factor for families when making decisions. Let's compare the cost of each organic goat milk formula by price per ounce.

HiPP Dutch Goat vs Jovie Goat Cost Chart | My Organic Company

HiPP Dutch Goat VS. Jovie Goat: Pros and Cons

For a fair comparison, let's examine the pros and cons of HiPP Dutch Goat and Jovie Goat.

HiPP Dutch Goat Pros

HiPP Dutch Goat European Baby Formula offers numerous benefits, including being EU Organic and free of GMOs, hormones, or steroids. It has a subtly sweet, light taste similar to breastmilk, and the goats are fed a 100% organic grass diet. 

Additionally, it contains a minimum of 98% organic ingredients, with lactose as the main carbohydrate and organic prebiotics (GOS). The formula undergoes multiple quality checks from soil to production and contains no preservatives or synthetics. Furthermore, antibiotics are only used to treat significant infections, ensuring the high quality and safety of the product.

HiPP Dutch Goat Cons

Here are some concerns that families may have when considering HiPP Dutch Goat formula:

• It contains palm oil.

• It lacks probiotics.

• It might not be a true hypoallergenic formula and may not be suitable for cow's milk protein allergy (CMPA). It's best to talk with your healthcare provider before making the switch.

Jovie Goat Pros

Jovie Goat European Baby Formula is certified EU Organic and contains no GMOs, hormones, or steroids. It is a family brand with a legacy dating back to 1899. Antibiotics are strictly used to treat significant infections, and the formula consists of at least 98% organic ingredients.

 Its primary carbohydrate is lactose, containing organic prebiotics (GOS) for added nutritional benefits. To ensure the purity and safety of the product, the goats are exclusively fed a 100% organic grass diet, and no preservatives or synthetics are added to the formula.

Jovie Goat Cons

When looking into the Jovie Goat formula, families may have the following concerns:

• Jovie is a newer brand than HiPP.

• This formula does not contain probiotics.

• Lactose may not be suitable for children with cow milk allergy or CMPA.

HiPP Dutch Goat VS Jovie Goat Pros and Cons | My Organic Company


As a parent, you play a crucial role in your child's well-being. Choosing Hipp Dutch and Jovie goat milk formulas is a testament to your commitment to your child's health. Their A2 recipe ensures easy digestion, a crucial factor for your child's comfort. They also deliver vital nutrients for your child's physical growth and cognitive development. By making this choice, you empower yourself to provide the best for your child.

My Organic Company, a trusted name in European Baby Formula, proudly offers the HiPP Dutch and Jovie Goat formulas. These formulas provide parents with the finest nutrition options for your little ones.


Please be aware that this information is based on general trends in babies, and it is not medical advice. Your doctor should be your first source of information and advice when considering any changes to your child’s formula and when choosing your child’s formula. Always consult your pediatrician before making any decisions about your child’s diet or if you notice any changes in your child.

Breastfeeding is the best nutrition for your baby because breast milk provides your child with all the essential nutrients they need for growth and development. Please consult your pediatrician if your child requires supplemental feeding.

Author Bio:

Renee is an infant nutrition consultant and a full-time writer. Due to her experience in seeking better nutrition for her premature daughter, she advocates for European baby formula. Renee is fully committed to contributing value to this critical area of child development as a mother of a large family, foster parent, and adoption supporter.

Renee enjoys camping outdoors, swimming, and hiking with her family when she is not working.

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